Marketing Guts

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You listen to the podcast telling you to develop and apply discipline to your workouts in order to see and feel progress. You nod internally, telling yourself you’ll do that.  You’ll dig down and make it so.  Then you read the twitter post about the latest political gaffe and you slowly burn as you skim through the thread telling yourself if you were in control how things would be.  You’re now arrived at your office and you fire up the tablet and reread the latest marketing plan adjustments and you realize it will never change.  None of it. Unless you do.  You need the guts to make things move.  The way you wish them to.  You know that, you’ve always known that.  Now, face it.

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Gerard Schweitzer