5 Ways to go Wrong with First Round Funding


An “And Then, That Happened” Primer

First things first.


Let's make sure we're all on the same page.


Let's be certain that we as owners/founders and senior management all understand the brand and its nuances.

Only if we are in sync with our brand story can we expect others to believe in us.


Are we telling the brand story with the same level of authenticity and excitement?


Can we recite our agreed upon elevator speech with the same passion?


Do we know and can we clearly explain what makes us different than our competitors and why that difference matters to our customers?

Once we can execute the above as well as other fundamental questions we can begin the long process of selling and marketing.


For further reminders, contact Gerry now.


There are so many productive ways to work with Gerry.

Check out this week's offer.

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Gerard Schweitzer