Funding Insurance


Use Marketing to Ensure There is a Stage Two

Think of everything in terms of cash.

Be specific in costs and how you move to market.

Make sure you are communicating in ways that are memorable and compelling. Link sales back to your marketing efforts.

Cut what doesn't work and increase what does.

Spend only in deepening the sales areas you are successful in - do not begin expansion until your hurdle numbers are achieved.

Keep at it and do not scale until you are repeating success in your bastion markets and cash flow is positive.

For this and more advice, contact Gerry now.


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Gerard Schweitzer