Reinvent the Brand, Not the Wheel


Don't Make It Any Harder Than It Is

A brand is a relationship.

Start by shaking hands with your intended audience and state your name.

Find out what they like, where they live, what makes them empathetic so you can see what you offer them from their perspective.

Basic brand work that should not be skipped.

To do this with a guide? Contact Gerry now.


There are so many productive ways to work with Gerry.

Check out this week's offer.

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Gerard Schweitzer