MIssion and Vision:

Do you know the difference?

We've all seen them. The plaques displayed in the lobbies of corporate offices proclaiming the Mission or Vision or both - thoughts that are supposed to inspire us and give us pause for reflection...

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Gerard Schweitzer
The Company you Keep

Hiring the right people is about growing your culture. Three things to keep in mind.

Building starts from the inside. With culture and values that come from the owners and leaders. It's easy to get derailed in business, and here are several areas where falling off the tracks can kill you...

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Gerard Schweitzer
Need to Focus? Keep your phone in a drawer

Take the time to think. Don't be disrupted by your phone. Your phone will not allow for continuous and critical thinking

Research is starting to emerge that points to the little screen as a the culprit for many of our bad habits. Some are downright unhealthy. A friend of mine...

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Gerard Schweitzer
Chaos and Order In Your New Startup

How to Tell One From the Other

Order comes from chaos. I think contentment comes from it too. As you get better at distilling the good from the bad in the chaotic cauldron that is your life, you will learn to spot the interesting stuff early on...

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Gerard Schweitzer
A brand choice is a vote

We can effect change everyday when we buy products and brands

A while back in Paris when I began studying branding, I got to work for a time with one of the most intelligent strategists and deepest thinkers in the marketing profession...

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Gerard Schweitzer